Role: Graphic Designer
Category: Social Media Campaign
Technique: Adobe Illustrator,  InDesign, and Photoshop

To address the Humane Society of Summit County’s goal of an educational yet attention-grabbing social media campaign on the health benefits of pets, I developed the “Dear Doctors, We’re Sorry” concept. This campaign employed a creative execution featuring animals in medical coats, accompanied by bold and simple text. The messaging, framed as an apology from pets to doctors, effectively highlighted the positive impact of pet ownership on human health, resulting in a successful and memorable campaign.